Cowboy Up by Thom Gilbert

[G Editions LLC] Cowboy Up! Stars Riding Bulls is a groundbreaking photographic tribute to the fastest-growing sport in America—bull riding, now the #1 spectator sport in the U.S.—as uniquely captured by award-winning photographer Thom Gilbert. With unprecedented access granted by the Professional Bull Riders Association (PBR), Gilbert captures the sport with unmatched intimacy and artistry. Featuring over 150 original photographs and personal interviews with 61 elite riders, Cowboy Up! goes beyond the arena to explore the real lives of the athletes behind the grit. Through exclusive scenes in the ring, on the road, at home, and on the ranch, Gilbert reveals the human side of a sport defined by adrenaline, precision, and risk. The project includes rare visits to 16 riders’ ranches, capturing quiet, personal moments in striking contrast to the roar of sold-out arenas. Featuring icons like Jose Victor Leme, Justin McBride, and Cooper Davis, each portrait and interview offers